Love marketing and have a passion for protecting our local natural resources? Join the Catawba Riverkeeper team!

The Marketing Coordinator will execute Catawba Riverkeeper’s marketing and donor communication strategy under the direction of the Director of Marketing and Development. They will create digital content (social media, email, website, etc.), develop print materials (appeal letters, direct mail, brochures, etc.), and assist with special events as part of the organization’s overall brand strategy. The Marketing Coordinator will execute comprehensive marketing campaigns and manage content calendars designed to spread the mission of Catawba Riverkeeper, acquire new donors, and retain existing donors. The Marketing Coordinator will also be responsible for maintaining donor CRM and donor communications.

Day to Day Duties:

  • Generate content for Catawba Riverkeeper’s primary social media, email, website, blog, advertisements, and print communications around various objectives (nurture, inform, lead gen, deepen affinity, etc)
  • Manage a communications calendar, under the direction of the Director of Development and Marketing
  • Ensure that brand messaging, voice and style guidelines are followed in all communications channels and formats, including copy, video, visuals and graphics 
  • Create original static and video content in accordance with best practices for each channel, taking into consideration each channel’s unique audience preferences, formats, and styles
  • Optimize web and email content based on data and performance insights
  • Report on various marketing metrics (ex. social media performance and engagement, email opens, click-throughs and conversions, website analytics) and use data-based insights to drive strategic content optimizations
  • Maintain, segment and scrub email databases regularly
  • Organize and promote special events and fundraisers
  • Maintain vendor relationships for marketing and events materials
  • Organize and lead the Ambassador Program, Catawba Riverkeeper’s program to train volunteers to represent the organization at community events
  • Organize and lead the Young Allies of the River (YAR) affiliate group for young professionals in coordination with the Marketing Manager
  • Maintain donor database (input donations, classify gifts, run reports, etc.)
  • Send donor communications (appeal letters, renewal reminders, thank you letters, etc.)

Qualifications:

  • Excellent written, verbal, and interpersonal communication skills
  • Highly organized (calendar management, digital asset storage)
  • Ability to manage multiple projects at once
  • Intermediate level or higher graphic design skills and higher video editing skills (experience with Adobe Creative Suite a plus)
  • Experience in email layout and copywriting best practices
  • Experience in multichannel social media content best practices
  • Experience editing websites (WordPress a plus)
  • Ability to understand, interpret and present reporting insights from email, Google Analytics and Google Ads in ways that are relevant and actionable
  • Social media management experience (Instagram, Facebook, Twitter, LinkedIn, YouTube, preferred)
  • Event planning and management experience preferred
  • Experience managing interns and/or volunteers 
  • Donor communications and fundraising experience
  • Bachelor’s degree in a related field

Location:
The Marketing Coordinator will work out of the Catawba Riverkeeper office in McAdenville, NC. They will also be required to occasionally travel to various events and meetings within the Catawba-Wateree River Basin.

Compensation:
The starting annual salary will be $40,000, plus benefits. Benefits include paid time off (PTO), health insurance, dental, HSA, IRA match, and pro deal discounts on recreational equipment and apparel. 

How to Apply
Applicants should email their resume and relevant examples of their marketing skills to diana@catawbariverkeeper.org. Interviews will be conducted on a rolling basis, as applications are received.